What is Astoria Hotel!
After being challenged to create a brand identity & system from the flavor of red velvet, Astoria Hotel was created. After doing extensive research on its' origin, and finding that red velvet was originally marketed by a hotel, it seemed only fitting that the brand centered around that concept. The name Astoria is derived from the original hotel as well as the red velvet bars themselves. Each deliverable and aspect of the brand speak back to the identity of the red velvet bar and both its' popularity and sophistication.
