What is The Ramble!
The ramble is an up & coming arts district in downtown Fayetteville that was lacking a brand identity. After extensive research on the history of Fayetteville and the goal / purpose of the new hiking & walking trail, the final color palette and typeface was centered around vibrant colors and a sans serif type. The goal for this approach was to design an identity that anyone would be able to interact with while also bringing in the culture and energy of Fayetteville.
